PURINA CAT CHOW “BUILDING BETTER LIVES” PROGRAM SELECTS Blount County Animal Shelter, Inc. AS ONE OF 50 CAT-FOCUSED SHELTERS NATIONWIDE TO RECEIVE $2,500 IN CASH AND PRODUCT DONATION

Blount County Animal Shelter, Inc.is the Only Shelter in Alabama to Receive a $2,500 Donation from Purina Cat Chow; Brand to donate more than $500,000 to shelters nationwide in just two years.

Locust Fork, Alabama (July 10, 2014) – Purina® Cat Chow® has selected Blount County Animal Shelter, Inc. as one of 50 cat-focused shelters nationwide that it’s recognizing during its Purina Cat Chow “Building Better Lives” program to support shelters that care for cats awaiting forever homes. The Purina Cat Chow “Building Better Lives” program is donating $275,000 to 50 shelters nationwide – one in every state – in renovation and adoption support, product and monetary donations as well as up to a $50,000 donation to The Petfinder Foundation, if the social media participation goal is met, for a total donation of up to $325,000.

This year, Purina Cat Chow will support 50 cat-focused shelters, including Blount County Animal Shelter, Inc. by donating $125,000 in cash and product – a $2,500 in cash and Purina Cat Chow brand cat food per shelter – and conducting three shelter renovations and cat adoption events, totaling $150,000. Blount County Animal Shelter, Inc. is the only participating shelter in Alabama.

The Purina Cat Chow “Building Better Lives” program is committed to helping improve the lives of cats across the United States by providing high-quality, affordable nutrition; improving shelters; and helping to find more cats forever homes.

Purina Cat Chow will also donate up to $50,000 to The Petfinder Foundation if from now until Sept. 2, at least 1,500 stories are shared with the brand’s social media channels (Facebook, Twitter, Instagram) using the hashtag #myrescuestory. This donation will be used to support 50 Petfinder.com shelters to help support future cat adoption fees.

In two years, Purina Cat Chow will donate more than $500,000 to more than 100 of cat-focused shelters nationwide to help improve the lives of cats.

“With millions of cats entering animal welfare organizations each year, we know there is a lot of work to do and we’re committed to supporting the shelters that care for these cats,” said Vincent Biroscak, Purina Cat Chow brand director. “We want rescue cats to have a great place to live and high-quality nutrition while they’re awaiting their forever homes and provide the much-needed support to the dedicated animal welfare organizations that care for these cats.

“In addition, we know there are millions of cat adoptions stories that take place every year, and we’re excited to hear these heartwarming tales that owners share with us using #myrescuestory.”

“The Purina Cat Chow ‘Building Better Lives’ program will allow Blount County Animal Shelter, Inc. to facilitate more cat adoptions and provide nutritious food to the cats waiting for their forever homes,” said Dinah Wilson, Resource Development. “Our shelter is excited and humbled to be the only shelter selected in Alabama to receive the $2,500 donation in cash and Purina Cat Chow food.”

Purina Cat Chow is dedicated to helping shelters feed cats good-quality food while awaiting forever homes. In addition to the cash donation to subsidize adoption fees, Purina Cat Chow will send each shelter Purina® Cat Chow® Complete Formula brand cat food to make sure each cat is fed high-quality, nutritious food.

The Purina Cat Chow “Building Better Lives” program is building on the 2013 “50 Years. 50 Shelters.” program that touched the lives of more than 13,200 cats through four shelter renovations; delivered more than 12,000 pounds of Purina Cat Chow brand cat food and 8,000 cat care supply items; and gave a total of $75,000 in cash donations among 50 shelters.

About Nestlé Purina PetCare Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness.